With some of the US’s leading companies as clients, SingerBea had hit “website shame” and “business card shame” territory. And when you find yourself embarrassed or making excuses about your brand or marketing assets, you know it’s time to resolve that! With big growth plans already underway, the SingerBea brand needed to be brought in line with the company values and style of delivery, and into 2017 and beyond.
Working directly with the partners at SingerBea, LTF created a stunning brand refresh focused on the key values of Trust, Innovation and Results. We created a two-track brand identity, with a style guide for Corporate clients and in-court materials, and a style guide for smaller clients and marketing campaigns.
This two-track approach allowed us and the client to have fun with the less formal / marketing brand, as can be seen in the promotional “swag” that was created.
The brand refresh is now being deployed across all business stationery, collateral and a brand new website for 2017.
With the brand refresh roll-out well underway, SingerBea is already enjoying re-engaging with existing clients and winning over new clients with their fresh, contemporary look. Instead of business card and website causing embarrassment, the SingerBea team are now proud of the brand and how it positions them in a tough market.
"LTF were quick to understand our business and how we position our law practice in this tough market. They went beyond a typical visual identity or brand refresh project, and truly took the time to understand how to visualise our values and delivery style. We are *SO* thrilled with the results and are proud to show it off at every opportunity. Not only that, but we are already seeing the returns in existing clients re-engaging around the newly branded materials and campaigns, and new clients responding extremely positively too!"