6 tips to stop your Facebook marketing turning into Spambook
I remember about three years ago, when Facebook
seemed like an exciting, vibrant, and fun place to be – as well as being one of the few social networking places where genuine social media engagement
provide ROI on many
In the last few months, however, marketing by some on Facebook
has reduced it to nothing more than a virtual Spambook
Endless Group, Page and Event invites and ‘Like’ requests, a plethora of meaningless ‘inspirational’ quotes and pictures clogging up the Home feed, direct messages almost begging for support and advocacy. And this is from virtual strangers, not
The endless spam has grown unabated, or so it seems. Spending time attempting meaningful social media engagement
should come with a Government Health Warning, judging from the sheer volume
of broadcasting evident at times.
There are a few gems, but these are too easily lost in the overwhelming rush of 'Like Me, Buy Me, Support Me
' for no viable reasons other than being on Facebook
seems to give some a green light to entertain spamming
on a massive
Well, if you’re also finding time on Facebook
trickier to deliver meaningful social media engagement
, or if you’re one of the perpetual shouters turning Facebook
into Spambook, here are my top 6 tips
to put some soul back into social on Facebook
* Be empathetic
Consider this – if you wouldn’t like to receive the content, why spam others with it? Simple really. Try and empathise with your Facebook
network and give them pieces of social media content
which are useful, informative, and entertaining.
* Be engaged
Consider this – if you’re spamming your Facebook
network, how engaged are you with them? Not at all, of course. Try and engage with the key influencers in your Facebook
network, take time to help them, listen to their problems and provide solutions.
* Be inspiring
Consider this – if you’re pumping out generic messages of little inspirational value (the rent-a-quotes and ‘be the best’ are the worst) where is the actual value for your Facebook
network? It’s simply adding to the white noise.
* Be real
Consider this – if you’re always painfully upbeat, over-the-top positive, and two-dimensional, where’s the reality in your Facebook
marketing? Why not try being real, and sharing genuine thoughts, insights, business expertise and items of individuality instead.
* Be receptive
Consider this – with so many broadcaster on Facebook
, it’s the thoughtful, listening, receptive folk who are winning the attention and getting their social media content
passed throughout the platform. Try giving more than you take with your Facebook
* Be attractive
Consider this – if you’re posting strong, positive, useful social media content
consistently via your Facebook
marketing, your social media engagement
there will reap rewards. Remember, it’s social. This means, ideally, attraction not promotion. Try it and see.