looktouchfeel
stunning brands powerful websites
online and email marketing strategies
The Web, Email and Social media, are now well established but often misused marketing channels. We are passionate about targeted, beautiful and results-driven campaigns and work with a number of clients on a regular basis to deliver just that.
We offer a range of consultancy for Online, Email and Social Media Marketing. Whether you just need help getting started with Twitter or Facebook (and others), or whether you are a large organisation with a need to create a full scale campaign – we will deliver.
We also occasionally run workshops on getting the most out of Social Media. These are run by Ricky O’Neill and happen every few months.
measurement and reporting
We’re very geeky about reports. We’re not ashamed of it either! Whether it’s an SEO or Google Adwords campaign, a Social Media campaign, or an Email campaign – LTF will talk to you about your objectives, achieve motivating but realistic targets with you, and then report against those on a regular basis. We will tweak what we’re doing if necessary to better our chances of hitting the targets.
We provide real-time email marketing reporting, and the tools for automatically capturing subscribers to mailing lists or groups.
For Social Media work, we’ll work with you to determine the goals, then create bespoke methods for reporting against those goals.
action for market towns: email marketing
Working closely with the marketing and communications teams from AMT, LTF delivered a unique content-managed email template for customisation and delivery to their database on a monthly basis.
Aspire: email marketing
LTF has been working with Aspire for over 2 years. Initially we were engaged to rebrand the organisation and build them a new, much larger, corporate website. Since then we have worked with them closely on their Email marketing, Blog strategy and Social Media marketing approach. With a database of over 30,000 women, the content and layout is thoroughly tested across over 20 different email clients before being launched.
mornflake: Social Media Marketing
The most unique internet video competition ever?
In partnership with The Law Firm Group, we worked with a 300 year old cereal company based in Crewe, Cheshire. Mornflake is the 8th oldest company in Britain handed down over 14 generations. As a company, it epitomises probity, fiscal responsibility and social conscience and has rejected every offer of being acquired in all this time. Kind of values we want to see in all companies right now, right?
Problem is; few people had heard of Mornflake, although anyone who eats porridge is likely to have eaten their cereals. Mornflake already supplies most of the major supermarkets’ own label oats based cereal foods and is re-launching its own brand of cereal foods.
Since TV advertising is no longer the default way of creating widespread awareness of a new brand, we organised a very different kind of video competition for Mornflake. Our approach differed in three unique ways;
1. We were asking people to make videos about themselves. So lots of good material there! More specifically, videos about their values. The Mornflake brand had to feature in the video but in a product placement kind of way. We were not looking for cheesy reasons why people should eat Mornflake oats. The best video creator won a cash prize of £15,000.
2. We conducted the competition on Facebook using an application called Uvizz. Uvizz works in a way that financially rewards video creators and video viewers for spreading video around their personal networks.
3. We adopted an open source approach to engaging online communities and commissioned a network of independent thinkers called Minciu Sodas. They built a directory of online communities in the UK and started conversations with people in an open, respectful and authentic way. A way that reflects Mornflake’s values. This data has now been made available to any other organisation that wants to learn how to engage these communities and will help those communities be found by other people.
The competition launched on June 15th 2009 and ran through to July19th.
Find out more about Mornflake here.
Our SEO Packages
You will also receive a weekly report detailing your current search engine positions, and hints and tips that will help you even further.
Gold
Includes:
- Initial keyword research
- Initial optimisation
- Ongoing optimisation when needed
- Submission to Google and ODP
- Weekly reporting of placements
- Regular ideas, hints, tips and recommendations
- 30 keyphrases
- Minimum 6 month contract
£999 setup then
£150 per month
Silver
Includes:
- Initial keyword research
- Initial optimisation
- Ongoing optimisation when needed
- Submission to Google and ODP
- Weekly reporting of placements
- Regular ideas, hints, tips and recommendations
- 20 keyphrases
- Minimum 6 month contract
£799 setup, then
£150 per month
Bronze
Includes:
- Initial keyword research
- Initial optimisation
- Ongoing optimisation when needed
- Submission to Google and ODP
- Weekly reporting of placements
- Regular ideas, hints, tips and recommendations
- 10 keyphrases
- Minimum 6 month contract
£599 setup, then
£150 per month
Our Adwords Packages
Whether you already have a Google Adwords account and just need someone to make sure it’s all set up properly, need someone to set up your account and then leave you to run it, or need a full blown account management service, we can help you.
Gold
Includes:
- For larger budgets and larger quantity of products/services
- Market research based on keyword search volumes
- AdWords strategy
- Set up of AdWords account
- Set up of Google Analytics
- Setup of automatic emailed reports
- AdWords Promotional Credit of £50 for new Google accounts
- Writing and testing of multiple ads (split testing)
- Keyword click-through tracking and optimisation
- Conversion tracking and optimisation
- Landing page optimisation using Google’s Website Optimiser
- Monthly analysis and report
- Minimum commitment of 3 months
- Text-ads only. Language translation not included.
- Tracking & optimisation used where applicable.
£340 setup, then
£340 per month
PLUS clickthrough
costs (paid directly
to Google)
Silver
Includes:
- For medium budgets and medium quantity of products/services
- Market research based on keyword search volumes
- AdWords strategy
- Set up of AdWords account
- Set up of Google Analytics
- Setup of automatic emailed reports
- AdWords Promotional Credit of £50 for new Google accounts
- Writing and testing of multiple ads (split testing)
- Keyword click-through tracking and optimisation
- Conversion tracking and optimisation
- Monthly analysis and report
- Minimum commitment of 3 months
- Text-ads only. Language translation not included.
£280 setup, then
£280 per month
PLUS clickthrough
costs (paid directly
to Google)
Bronze
Includes:
- For lower budgets and small quantity of products/services
- Market research based on keyword search volumes
- AdWords strategy
- Set up of AdWords account
- Set up of Google Analytics
- Setup of automatic emailed reports
- AdWords Promotional Credit of £50 for new Google accounts
- Writing and testing of multiple ads (split testing)
- Keyword click-through tracking and optimisation
- Monthly analysis and report
- Minimum commitment of 3 months
- Text-ads only. Language translation not included.
£220 setup, then
£220 per month
PLUS clickthrough
costs (paid directly
to Google)
send us a detailed enquiry...
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