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Home > Results > Clearview Intelligence

How the SmartCity we created for Clearview Intelligence led to a 49% increase in qualified leads.

The Customer Story

Clearview intelligence create intelligent solutions that make journeys work. Their 40-year history is studded with invention and innovation, and every step has been instrumental in shaping the company you see today.

The Driver for Change

Prior to the creation of The Smart City app, Clearview typically sold at a product level and not at a complete solution level. There was a need within the business to elevate their sales approach to one of high level solutions, of which their products were a component.

Clearview Intelligence image.

Solutions Delivered

The Smart City in its most interactive form exists as a Custom Web Application, with Responsive variants for Desktop, Touch Screen, Tablet and Mobile devices. In addition, users can access the smart city via large-scale printed collateral, a full Trade Stand environment and the Smart City Info-Pack.

Clearview Intelligence image.

The Results Achieved

Clearview saw a massive 49% increase in qualified leads at the show . That’s 219 leads, many of which are worth well over £1/2 million each. Additionally, on the strength of this new approach, this one event generated a “Smart Parking” order with a UK Airport, the first phase of which is worth over £500K.

This puts the project ROI at over 1900% based on just that one project win.

Clearview Intelligence image.

Nick Lanigan, MD, Clearview Intelligence

We launched the Smart City campaign at the Intertraffic Trade Show in Amsterdam. We printed and shipped 500 collateral packs. In 6 hours of the show opening we had a call from the stand team to ask if we could re-print and ship some more as they’d already run out. Clearview saw a massive 49% increase in qualified leads at the show . That’s 219 leads, many of which are worth well over £1/2 million each. Additionally, on the strength of this new approach, this one event generated a “Smart Parking” order with a UK Airport, the first phase of which is worth over £500K. This puts the project ROI at over 1900% based on just that one project win!!”

Recent Customer Acquisition work: See more results