RDFGroup engaged LTF to communicate the benefits of our consulting division.  LTF designed and delivered a range of high quality flash movies, complete with a custom presentation management system.  We were impressed with LTF’s project management process and ability to accomodate our requests in a timely and flexible manner.

Richard Beeforth, RDF Group

In partnership with The Law Firm Group, we worked with a 300 year old cereal company based in Crewe, Cheshire. Mornflake is the 8th oldest company in Britain handed down over 14 generations. As a company, it epitomises probity, fiscal responsibility and social conscience and has rejected every offer of being acquired in all this time.  Kind of values we want to see in all companies right now, right?

Problem is; few people had heard of Mornflake, although anyone who eats porridge is likely to have eaten their cereals.  Mornflake already supplies most of the major supermarkets’ own label oats based cereal foods and is re-launching its own brand of cereal foods.

Since TV advertising is no longer the default way of creating widespread awareness of a new brand, we organised a very different kind of video competition for Mornflake.  Our approach differed in three unique ways;

1.    We were asking people to make videos about themselves. So lots of good material there!  More specifically, videos about their values.  The Mornflake brand had to feature in the video but in a product placement kind of way. We were not looking for cheesy reasons why people should eat Mornflake oats.  The best video creator won a cash prize of £15,000.

2.    We conducted the competition on Facebook using an application called Uvizz. Uvizz works in a way that financially rewards video creators and video viewers for spreading video around their personal networks.

3.    We adopted an open source approach to engaging online communities and commissioned a network of independent thinkers called Minciu Sodas.  They built a directory of online communities in the UK and started conversations with people in an open, respectful and authentic way.  A way that reflects Mornflake’s values.  This data has now been made available to any other organisation that wants to learn how to engage these communities and will help those communities be found by other people.

The competition launched on June 15th 2009 and ran through to July19th.

Find out more about Mornflake here.

]]> http://www.looktouchfeel.co.uk/services/case-study-mornflake-social-media-marketing-campaign/feed 0 http://www.looktouchfeel.co.uk/services/graphic-recording-graphic-facilitation-from-ltf http://www.looktouchfeel.co.uk/services/graphic-recording-graphic-facilitation-from-ltf#comments Mon, 06 Jul 2009 14:17:26 +0000 admin http://www.looktouchfeel.co.uk/new-ltf/?p=308

Graphic Facilitation…

Learning by doing and learning by seeing… the two most engaging ways to soak up information and create engaging discussions.  By having your next workshop or team meeting graphically facilitated you will unleash the power of visual communication and make your session not only more engaging, but more memorable (and therefore actionable) too.

Graphic Recording…

Opting for the Graphic Recording option, means you can facilitate yourself as normal, but have a concise, highly attractive, visual record of the session.  Many users of Graphic Recording find that participants request copies of the visuals to hang in there offices or to keep as a momento…  have you ever heard of people doing that with, say, PowerPoint slides!? No, didn’t think so…

LTF has been engaged by Evergreen Gallery to provide ongoing Marketing and Event Management consultancy services.  During 2009, LTF will be designing and producing several marketing campaigns and exclusive events, all with a view to driving increased footfall to both the Gallery and its online counterpart (also being designed and produced by LTF).

LTF work with JR Press on a long term basis providing consultancy services in both Marketing and Creative.  LTF is currently working on a range of marketing initiatives on behalf of JR Press in order to drive the business forwards in 2009.