Buzz Building Series - Issue 12: Buzz Building and the resources required to sustain it

Hi There,

Welcome to FINAL ISSUE in this series of buzz building in which we look at the resources and skills required to maintain a successful Buzz Building campaign.

Rick says…

We come into contact with a lot of businesses (small and pretty large) that have started and subsequently dropped their own form of a buzz building / online marketing campaign. Invariably, this has been born out of a knee jerk reaction to a random statement, rather then any sort of strategy. E.G The CEO assertively states “We need to be blogging”, and everyone nods and agrees and so they post a few blogs, send a few tweets and then get punished for a complete lack of results…

What have we learnt?

I hope that by issue 12 of this series you have learnt that having a plan, and sticking to it rigidly, month in and month out, is one of the keys to a successful buzz building campaign. This is where a lot of businesses go very wrong indeed. You should have also picked up that a wide range of skills and processes are required to deliver results. Some of the skills are soft / marketing skills that can be honed, others are technical skills that must be learnt / trained.

Summary of Skills

To summarise what we've described in previous issues, these are the core skills you will need access to / to learn, in order to run a complete and successful buzz building campaign:

> Web Design & Development

> Blog writing and publishing

> Search Engine Optimisation

> Email Marketing

> Copy writing

> Social Media Management & Marketing

Summary of Tools

You also need the tools for the job:

> Design software

> A Website & Blog with Content Management capability

> SEO Reporting Tools

> Email Marketing Tools

> Reporting & Analytics Tools

If you've any questions at all about how to get started with your buzz building campaign, please get in touch with us.

Don't forget to tell your friends…

 

Owen says…

Well I’d personally like to thank you for staying with the programme and getting this far. If you have been following the advice and guidance (or plan to go back and do so), then I am confident you will see the returns sooner than you might think.

As Rick says, your competition is fickle. It will give up after a couple of months. It will run out of ideas and patience and it will do what it always does…blast out another campaign or place another advert and keep it’s “fingers crossed” that this time it’s going work.  

Most importantly, your competition will stop the Buzz Building process. To win, all you need to do is keep going. 
As we said at the outset the Buzz Building effect is cumulative. Think about it in terms of “compound interest”  the more you do and the longer you do if for, the more effective it becomes.

I’d also recommend that you take some time to keep abreast of new ideas and techniques in terms of blog writing. CopyBlogger is a fantastic and well researched resource. Sign up and you will get new ideas and tips and tricks regularly.

Don’t get bogged down in your company or your product either. Think Customer. Your customer is typically interested in a good deal more than just your product or your company. They will be drawn towards you because of general range of interests in and around the subject.

For example, last week I kicked off a whole series of articles about Innovation and the history of wooden flooring (yes really) for a…wooden flooring company. It’s amazing how much has changed in the last 100 years and how today the advances in technology are driving new areas of interior design, Green and Ethical production and distribution.  Once we started we found a whole raft (!) of new areas we could blog about. 
The bottom line is stick to the plan, schedule time (or resource) to do the work, keep looking for new and innovative content ideas and don’t give up.

Thanks for staying with us. We hope you enjoyed it and have found it useful. If you’d like more help or advice…you’ll find the contact details below!

 

 

That's it!!

You have completed this 12 part series of buzz building. What should you do next?

Use our online tool to determine whether you can launch a campaign internally, or may need to consider outsourcing it.
Attend one of our workshops:.
Call us to talk it through.

 

To discuss any aspect of the buzz building series, please call us at your convenience on 0203 1372 844.

Rick & Owen